Webcast: Optimizing the Mix of Paid and Organic Listings

Для тех кого интересует взаимодействие seo и sem и прочие теоретические изыски из этой оперы)
Если интересно, то читаем вебкаст Chris Sherman с SearchEngineLand - Optimizing the Mix of Paid and Organic Listings
Итоговое резюме :

Paid and organic listings serve different purposes in your search marketing campaigns - different audiences, different times, different aspects of their search (awareness, or whether they’re ready to buy). Get an appropriate mix. You’re trying to appeal to different people on a whole spectrum of needs and wants.
The bottom line is that paid and organic links complement each other. They aren’t exclusive. Think of this balance. Once your campaigns are running, use that control. Dial in and dial out to get the maximum effect possible.